Agenda: Friday, May 16, 2003

Introductions and Breakfast
Each COFES attendee is assigned a leading industry consultant who will act as their host for the event. The host's primary responsibility is to make sure that you get the most value possible out of the event and introduce you to key industry players. Meet with your host/“introducer” for breakfast.

Attire for COFES is weekend casual (no suits); shirts with collars; sandals or sneakers. Shorts are okay.

Kickoff: Opening Session and Call to Order
Your hosts, Cyon Research, will set the stage for the day's activities. The themes of COFES2003 are "Interoperability and the Bottom Line"; "Market Knowledge is Key to Business Survival" and "Survival of the Fittest: What's on the Horizon and What are you going to do about it?" 
Keynote: Alan Kay
  Alan Kay, Senior Fellow, HP Labs

Alan Kay, who recently took a position of Senior Fellow at HP Labs, is best known for his groundbreaking work in the development of the laptop computer, the invention of the overlapping window interface, and the invention of modern object-oriented programming.

Alan Kay has been intimately involved in the computer industry since the birth of personal computing, and many of the significant advances in computer technology that we take for granted today were invented by Mr. Kay.

During his prestigious career, Kay participated in the design of ARPAnet, the forerunner of the modern Internet; worked at Xerox PARC where he invented and worked with a number of revolutionary computer technologies; was the chief scientist at Atari; and was a fellow at Walt Disney Imagineering.

Cyon Research's Market Perspective
Dr. Joel Orr, Evan Yares, and Brad Holtz will present their view of the state of the engineering software industry and will explore the questions that will be addressed during the remainder of the congress.
Sponsored by the CAD Society
Poolside Briefings
Executive Briefings and Technology-Suites surround a secluded poolside meeting place. Key industry analysts and pundits will hold court in Executive briefings. At the same time, Vendors with Technology-Suites will hold pre-arranged and impromptu discussions with the press and user attendees.

A working, box lunch will be provided during this period.

Analyst's Briefings


Vendor's Briefings

We've invited some of the brightest and most talented analysts and thinkers to give a 5- to 15-minute presentation on issues they view as critical, with the remainder of the 35-minute session a working discussion. These discussions are strictly limited to at most 24 people at a time.

A working, box lunch will be provided during this period.
Vendors in the technology-suites will offer 'open-door' 20-minute briefing sessions to present their views of the future of engineering IT. A box lunch will be provided as you visit vendors for these sessions.

Scheduled, private meetings with vendors will be arranged for the Saturday 'closed door' sessions.

The following vendors have already signed up to participate in COFES2003 with Technology-Suites, as of March 17, 2003: 




Ken Versprille
D.H. Brown

The vision of PLM is to establish and automate cross-organizational business process and product development process data exchange and collaboration. Implementations underway from competing PLM vendors and consortiums for connective “circuitry” of XML-based information are being promoted as the new industry path toward data interoperability across heterogeneous application environments. We’ll discuss the efforts in PLM XML from EDS, OpenHSF from Tech Soft and Spatial, STEP XML, and ebXML from UN/CEFACT and OASIS.


David Weisberg
Cyon Research Corporation

The engineering software technology industry currently seems to be stalled – revenues are growing slowing, if at all and many vendors are struggling to make a profit. On the other hand, the tools these companies produce are more robust than ever and are capable of dramatically improving design, manufacturing and construction productivity. Unless the industry becomes more profitable, we will see more consolidation resulting in fewer options for users and venture capitalists will be unwilling to fund innovative ideas. This briefing will look at some of the issue causing this incongruity and what both users and vendors can do to create a healthier industry.


Jerry Laiserin

In the world of information and communication technology (ITC) long-term, broad-based trends tend to be labeled "Laws" -- Moore's Law, Metcalfe's Law and so on. A/E's who master a strategic understanding of the profound impact of these laws and their complex interactions -- and act accordingly -- will gain sustainable competitive advantage.

Joe Morray
Trinity Technologies

The next step in delivering value from IT is to "information-enable" the business processes. The discussion will center on what can be done to achieve this for the plant industries and what are some key tools to make it happen.

Harvey Levine
The Project Knowledge Group

The need to share scarce resources across multiple projects has forced the PM software industry to change the way these tools support workforce issues. Trends include sophisticated search engines, and softbooking for pending projects, and integration with other systems, such as opportunity management tools and ERP. We'll discuss where these trends are headed.



Louis Columbus
AMR Research

There's a fundamental shift happening in the manufacturing arena today. Made-To-Order(MTO), Build-to-Order(BTO), Configure-to-Order (CTO) and Engineer-To-Order (ETO) are all strategies that are revolutionizing how manufacturing companies do business with their customers.  Delivering highly differentiated products utilizing quote-to-cash and quote-to-order processes is a significant competitive advantage. And it’s all driven by owners with a strategic vision of their business and product strategies.


Brian Seitz
Intellectual Arbitrage

We're going to talk about planning for the future and the survival of your business. Thinking for a change. We'll discuss some advanced strategic planning tools and strategies employed by large companies to prepare for and cope with change.


Kristine Fallon
Kristine Fallon Associates

Kristine is convinced that computer technology is transforming the AEC industry. She will share her observations on which technologies and products are being absorbed into AEC practices, where, and how that technology is reshaping practice. Insights from three recent projects: project Web site implementation for Chicago Transit Authority’s $2.1 billion Capital Improvement Program, CAD for Principals research and CAD software evaluation, and Collecting, Archiving and Exhibiting Digital Design Data for the Art Institute of Chicago’s Dept. of Architecture.


Carl Howk

Carl will discuss the business drivers for success for Owner-operators in the process industry and successful use of engineering IT for improved plant production and operational effectiveness.

Dennis Nagy
Technology Business Consulting

Discuss the business impact and potential of CAE/simulation (functional virtual prototyping) to drive PLM and business value creation. What role does CAE play in PLM? What benefit has already been achieved? What needs to be done for greater payback? What obstacles need to be overcome? Process, interoperation, and technology issues will be explored.

Marc Halpern
Gartner Group

PLM shows tremendous promise to improve an enterprise's ability to increase revenues by delivering innovative new products to the market. Yet, IT departments continue to prioritize their investments in ERP, SCM, and CRM over PLM. These investments improve operational efficiency and indirect product costs. But with a lower priority for PLM, they reduce their opportunity to direct product costs. They also reduce their best opportunity to foster product innovation. Discuss strategies that companies can take to convince IT departments to give PLM higher priority and allocate a greater share of their budget to it.


Jack Ring
Innovation Management

Is there such a thing as an ideal Engineering Software supplier? We'll try and build a definition and description of what it is going to take to meet the demands of customers in the near future. This description will help both vendors and users improve their respective ROI’s over time.
We will clarify users preference for both the ‘buying criteria’ and the ‘vendor qualification process’. And how both pre-sale and post-sale behavior/activities will make a difference. "Proof of Value" is a key focus of this discussion.


Mike Evans

Will a new upstart CAD vendor's wave hit the users' shore in 2004?  Every seven years until now we've seen one:  1977: ComputerVision; 1984: Autodesk; 1989: PTC; 1997: SolidWorks.  Our research says users want easier to use systems.  However, there is a trade-off between ease of use versus the complexity and a power user's tasks demand.  Can Knowledge Based Engineering, long the preserve of academic research or specialists in giant users provide a solution to this trade off?


Dave Jordani
Jordani Consulting Group

FM’s responsibility now extends to making FM information available to its customers across the company. Enterprise-wide space management systems can be the hub for a variety of location based databases and leverage data sharing across organizational boundaries. Implementing this is a challenge--successful implementation requires an understanding of both the business and technology issues. We'll discuss proven successful strategies.


Dick Morley
R. Morley, Inc.

Dick Morley is an Angel.  Honest.  As an angel, he invests in the future, with invests in  more than 100+ companies.  Since the average time for “instant success” is nine years, investments MUST focus on the next decade. Dick, the guy who is one of the fathers of the programmable controller and the floppy disk, will discuss his vision and strategies.

Peter Bilello

Product Lifecycle Management (PLM) is receiving tremendous attention from manufacturers as an initiative that can transform their companies and unleash their ability to deliver innovative and successful products to market. PLM enables the intellectual assets of an organization to be effectively utilized in the pursuit of product excellence. But there is considerable confusion in the industry regarding the scope of PLM and the best ways to pursue it. This discussion will focus on PLM’s role in the enterprise and fit with other investments.


Peter Marks
Design Insight

Higher "knowledge turns" means higher profits. This has profound implications for company organization, outsourcing, and infrastructure. Industrial-age companies buy software to automate production, streamline purchasing, and eliminate waste across the supply chain. Knowledge-age companies buy software to create, capture, and share knowledge. Today's typical public company is now valued more for what it knows ("intangibles") than what it owns (book value). Companies should be buying software to leverage their intangible assets.


Martin Fischer

Most firms start building virtually with visual 3D and 4D project models, moving on to building information models, and finally to the automation of engineering tasks. This session provides a framework and examples of these stages to enable participants to recognize opportunities and obstacles for investments in virtual building technologies.

Ray Kurland

Real designers usually admit that CAD is used more for documenting the design than developing it. What we need is a rethinking of the design process now that we have all these exotic computer based tools. Ray will examine the concept of systems engineering, what it is, what it is not, and explore how such a concept might be used for future designs based on requirements.

Chuck Eastman
Georgia Institute of Technology

Efficiencies gained in steel, precast concrete, curtainwall, mechanical systems, elevators and other offsite production are increasing construction productivity. Structural steel and precast concrete suppliers are developing highly automated production processes, based on parametric modeling of their products, just as in manufacturing. We’ll discuss these product development efforts, including the CIMsteel product modeling effort and the Precast Concrete Software Consortiums work on the development of Xprecast.

First Congress: Vendors Speak Out About Vendor Issues

This working congess is an open forum to explore strategic and tactical issues faced by vendors in their relationship to their users. The congress format is a moderated discussion among users and vendors. A separate congress will be held for each of our two primary constintuencies: the AEC and mechanical/manufacturing market segments.

Cyon Research has spent months interviewing users to gain a better understanding of the issues that are at the forefront of the users' minds. This working congess is an open forum to explore those strategic and tactical issues faced by users.

The questions raised by users in our investigation are posed to the vendors in the congress. Vendors will have the opportunity to address these questions and raise issues of their own to the user community. Each will get to pose questions to the others, not only to get their own points across, but to understand the perspective on the other side. The purpose of these discussions is to form a consensus on the issues faced, and direction on strategic planning, and promote further dialog.


Mechanical and Manufacturing Congress



AEC Congress

  Moderated by

Evan Yares
Vice-President & CIO
Cyon Research



Moderated by

Joel Orr
Vice-President & Chief Visionary
Cyon Research


Break (conference foyer)
Sponsored by OpenDWG Alliance
Research Report: Peter Marks and Brad Holtz
    Peter and Brad will be sharing preliminary results from a joint research project they are engaged in. The project explores SMB (small and medium sized businesses) focusing on key differentiators for competitive advantage.

Peter Marks, Managing Director, Design Insight
Brad Holtz, President & CEO, Cyon Research Corporation

Peter Marks is Managing Director of Design Insight, Santa Cruz, CA. An internationally recognized consultant in the area of new product development, he has helped scores of companies identify innovative points of differentiation and back them up with disciplined design processes. Marks is author of three books in the area of new product development and e-Design columnist for Computer Aided Engineering magazine.

Brad Holtz is President & CEO of Cyon Research. An internationally recognized consultant, he has spent the past 20 years consulting within the engineering software community, providing insight and analysis of the CAD marketplace. He also serves as chairman of The CAD Society. Holtz’s book, The CAD Rating Guide, is widely regarded as an industry "bible"; its sixth edition will be published later this year. He is widely published and is quoted worldwide as an industry analyst.

Buses leave The Scottsdale Plaza Resort for the Evening Event
Buses will be leaving from the main entrance of The Scottsdale Plaza Resort
La Puesta del Sol under the Stars
Sponsored by HP

La Puesta del Sol is a reconstructed Spanish Mission located on the Fort McDowell Indian Reservation north of Phoenix. La Puesta del Sol, which means "the setting of the sun," is an open-air adobe ramada with sweeping views of the McDowell Mountains and the Sonoran Desert Valley below.
A great western cookout under the stars, music, and  telescopes (for those who want a closer view of the magnificent Arizona sky.)

The Offsite Evening Event is open to all registered COFES Attendees and registered Family Member Attendees. Other adult family members and Tech-Suite Staff may attend if they have paid the Supplemental Registration fee.

Buses leave the La Puesta del Sol for The Scottsdale Plaza Resort
We will return to the resort between 10:00 and 11:00 pm.