Agenda: Friday, April 21, 2006

Introductions and Breakfast

Each COFES attendee from the user community is assigned a leading industry consultant who will act as their host for the event. The host's primary responsibility is to make sure that you get the most value possible out of the event and introduce you to key industry players. Plan to meet your host/“introducer” for breakfast.

Attire for COFES is weekend casual (no suits); shirts with collars; sandals or sneakers. Shorts are okay.

Kickoff: Opening Session and Call to Order

Your hosts, Cyon Research, will set the stage for the day's activities.  We'll set the stage for our exploration of seven developments that will have an impact on your company's future survival and success.

Keynote: Alan Cooper




Look into the world of "what if" with Alan Cooper, a visionary who both understands what it takes to develop products of all kinds, but has a vision into how they could be so much better. Cooper, a programmer who developed the Ruby interface that was used in Visual Basic, has extended his vision of product development from software alone to the world of product design. His insight, belief and understanding has value to every attendee at COFES - from understanding how software should work for the average user through to how products, designs and innovations should relate to the population.

Alan Cooper

Known among the digerati as a leading authority on customer experience, the "Father of Visual Basic," and a longtime champion for the interaction design discipline, Alan is the author of two best-selling books: About Face: The Essentials of User Interface Design, and The Inmates Are Running the Asylum.

Technology Suite Briefings 

Our Technology Suite vendors will present briefings on their advanced technology and research. Topics to be announced on site. The following vendors have committed to technology suites:


Analyst Briefings

We've invited some of the brightest and most talented analysts and thinkers to give brief presentations on issues they view as critical, with the remainder of each 40-minute session a working discussion. These discussions are strictly limited to no more than 24 people at a time.



Alan Cooper

An interactive discussion of the topics raised in Alan's keynote.


Allan Behrens

Great tools don't guarantee creativity, innovation, or success

Often genius moments are ‘seeded’ and ‘fertilized’ by conversations or information from other people and many disparate sources.

In reality creativity and thinking “outside the box” is assisted, not only by the tools we use, but probably more so from the conversations and ideas we develop with others. But we can’t always think of great ideas exclusively by ourselves.  Vendors have realised that there’s more to the ‘customers experience’ than just product. They face the challenge of both developing new clients and encouraging a loyalty and value which keeps their customers moving to their next ‘great thing’ and staying with the ‘current thing’ – even when it’s not the best.

The intersection of these challenges creates an interesting opportunity that is being supported by the exploding trends in communication, inter-personal collaboration and community environments. We are on the path of this discontinuity, but current examples of these would include VoIP, messenger clients, blogs, RSS feeds and podcasts.



Joel Orr
Cyon Research

IT Challenges in AEC "Federations"

There has been a trend toward federation of AEC firms in recent years  (eg, firm A, firm B, firm C). Due to the characteristic form of business  organization of these groups, it's not as simple as "company A buys company B." But especially challenging are the IT issues. There are computer networks, telephone networks, document management systems, CAD  installations, and more to deal with - and typically, different vendors, different standards, and different degrees of automation.

And of course, there are issues of authority and responsibility. Who's running the show now?

What are some of the best practices in this arena? What are the biggest pitfalls? What should be the priorities of the new IT czar of the "federation"?

Dr. Joel Orr is working on a Cyon Research white paper on this topic,  and will share some of his finding, and seek input from the attendees.


Marc Halpern

Building IT Infrastructure for Enterprise-Wide Simulation


Jerry Laiserin

The Business of BIM in AECO

The  practice of architecture, engineering, construction, and operation (AECO) has  been trying to get a handle on BIM for several years now. What does BIM do for the business of AECO? How does it affect the flow of information throughout a  project? How do the flows of information from parties involved get coordinated  and synchronized? How can BIM be leveraged to have a positive impact on  business models?


Bruce Jenkins
SPAR Point Research

As-Built/As-Manufactured Conditions -- Data Management’s Next Frontier

Strides in optical measurement, data storage and modeling have helped make 3D laser scanning a breakthrough tool for capturing as-built -- some say “as-found” -- conditions of built assets and manufactured products. But once captured, how to manage this data? Updating the CAD model is seldom enough -- nominal geometries struggle to model real-world conditions. The challenges go far beyond CAD-centric PDM: Updating BIM models with as-fabricated and as-constructed data. Keeping as-built data updated without re-scanning the whole asset. Managing across the 40-year lifecycles typical of these assets -- ships, nuclear plants, offshore platforms, automotive factories, aging aircraft. What new software technologies are required for existing-conditions data to enable true lifecycle management?

 Terry Wohlers
Wohlers Associates

The Future of 3D Printing and Rapid Manufacturing

The use of affordable 3D printers for concept models, and even refined prototypes, continues to gain momentum. In 2004, unit sales growth of this class of additive fabrication grew by 91%, compared to 57% the year before and even the smallest organizations are now considering the purchase of a machine. Meanwhile, companies are discovering ways to apply additive processes to the manufacture of finished goods in quantities of one to several thousand. This approach is allowing companies to design and manufacture new products, including one-off custom products that before were not feasible due to lead-time, cost, and risk. Join Terry as he explores this growth area and explains what it means to manufacturers of all sizes as they move into the next 5 years.


Analyst Briefings

Analyst briefings, round 2, with different analysts, different topics.


Dick Morley
Cyon Research

The Age of Innovation? Says who?

In the Fall of 2004, Dick Morley moderated a roundtable at MIT discussing Emerging Technologies. The roundtable succeeded with a suggestion that we are entering the age of the inventor and innovator. 2 years later, is that really so? Have we seen a move towards innovation in the workplace? The development of innovative cultures? More inventions? Or is it simply something that is the current marketing catchphrase (and TV show)? If we are to be more innovative, what do we need to do? And is there a way to develop innovation through a workplace? Sit down with Morley as he throws his unique insights and views onto the fire to see if they will burn



Don Brown 

A Design/Simulation Framework
Common concerns in CAE and simulation-based design center on the analyst's role in driving design early in the process, a CAE data model and data sharing across specialist silos, requirements to performance verification, in-house standardized practices and industry best practices, time reduction for the preparation of analysis data, and automated meshing techniques. The discussion will focus on the progress in establishing a framework for this as well as future priorities.


Jay Vleeschhouwer
Merrill Lynch

Wall Street Perspective on the CAD/PLM industry

Jay Vleeschhouwer of Merrill Lynch will share his views on the outlook for the industry, what investors care about, and commentary on recent financial and merger news.


Dave Jordani
Jordani Consulting Group

BIMming for FM

Already with notable impact in the design and construction phases of a facility life cycle, researches suggest that the BIM’s greatest benefits will accrue to building owners and managers responsible for the operation and maintenance of facilities. A 2004 study by NIST suggests that inadequate interoperability costs the US construction industry in excess of $15 billion annually, with almost 2/3rds of that cost accruing during operations and maintenance phases.  What are the underpinnings of this? What opportunities and challenges will facility managers encounter as they try to leverage BIM for FM and asset management? What projects are underway that  address these issues?


Thomas Pennino
TP Associates

Design Collaboration in EDA and MDA
The product realization process of  System Electronics companies is no longer vertically integrated.  Multiple companies’ design, manufacture and life cycle processes manage individual  products, while  electronic and mechanical design and design-to-manufacturing CAD collaboration tools integrate these disparate companies.  Real time design collaboration reduces cost, increases quality and eliminates design and manufacturing turns. Join Thomas Pennino of TPTTech as he discusses how design collaboration can already change the design process but also what the future holds for closer integration of design tools of all kinds across enterprises.



Martin Fischer

Changing the building process
Opportunities and needs to improve what we build and how we build abound:
The construction industry is not the industry of choice for young people, the environmental and economic performance of buildings could be and needs to be far better, the design and construction process could be more rewarding and predictable, etc. This briefing will discuss a new approach to change the building process.


Jon Peddie (and Peter Marks)
Jon Peddie Research

3D Reality Processing – New Devices
Despite great progress in increasing resolution and decreasing cost of color display systems, the reality is that we’re still in the early days of processing and displaying 3D information.   The discussion will revolve around the variety of technologies to capture 3D shapes (more than a dozen types of scanners) and to display orders of magnitude more information, especially in true 3D.   The discussion of displays will range from the latest advances in multi-graphics display cards to exciting new 3D displays at the beta stage of development.  We’re also planning live demos from 3D photography to 3D display. 

Beyond the introduction, the real purpose of this session is a COFES-level discussion:  What’s really needed to take the next steps beyond today’s “3D” toward something much more like reality processing?


Technology Suite Briefings 

Round 2 of briefings from COFES Technology Suite vendors. Topics to be announced.

Analyst Briefings

Analyst briefings, round 3, with different analysts, different topics.


 Ed Miller

The PLM Vision – Attainable or Not?

The vision of PLM continues to evolve and mature as the industry gains more experience and PLM-related technologies and associated processes become more robust, valuable, and deployable. But few companies have truly embraced a PLM strategy that encompasses a scope matching the industry's vision. What are the fundamental issues that continue to restrain companies in their drive to achieve a broad PLM environment? Does executive management understand PLM and its implications? Are PLM suppliers unable to deliver effective, easily deployable solutions?  Are user companies not knowledgeable or experienced enough to drive PLM programs to a successful conclusion? This session will focus on the issues that are preventing PLM strategies from becoming fully effective, and identify ways to address the problems.

Ray Kurland

Innovation: What is it and how do you do it?

Innovation seems to be the thrust of many of the leading vendors. At least that is what appears in the product literature and presentation material.The focus on too many companies companies is on their competition rather than raw innovation.  This results in a strong similarity in their strategies and only incremental improvements.  Applied to the software industry, it's clear that competing products often seem to overlap so much that users find it hard to distinguish true differentiators.  So what the drivers are for innovation? How does an organization innovate? Can it be measured? How do you know how to recognize innovations?  How can innovative products and processes flourish within an organization not designed for innovation?


Dave Burdick
Collaborative Visions

Product Intelligence : The Convergence of Product and Business Data for Better Decision Making and Optimal Execution

The need for solutions which integrate Product Data (e.g. CAD, PDM) and Business Information (e.g. Financials, Orders, Logistics. etc) has long been apparent in the business world.  Unfortunately, the approaches used for combining this information into workable business systems has consisted primarily of highly customized/proprietary/SI solutions.  Software companies such as Business Objects and Cognos have built billion dollar businesses providing generalized, standardized tools which aggregate and provide analysis tools for business information:- an area known as “Business Intelligence” .  In a similar fashion,  the product data world is ripe for solutions which can aggregate information across multiple, dissimilar applications and repositories, and provide value-added analytic and execution solutions. 
This emerging area is called “Product Intelligence” and appears to be a large, fertile market opportunity.


Kristine Fallon
Kristine Fallon Associates

New Paradigms for Construction Project Delivery:  Who's Asleep at the Wheel?
Recent technology developments have radically evolved potential processes and methodologies for design and construction. But business practices for project delivery have not changed with the times and are probably going to take another decade to catch up to current technology potential.  We'll discuss the arguments for changing design and construction business practices , and what is being done by organizations such as AIA, NIST,  and AISC to try to keep up with the times. Will this be enough to move the entire industry forward? What is the downside of delay?


 Joe Morray
Trinity Technologies Corporation

Where is the ROI in Plant System Integrations?

Within the plant industry, we are recognizing that different applications, and associated data, are simply different views of the same plant elements.  This is driving market demand, and solution offerings, related to the integration (point-to-point and platform based) of a wide range of different applications.  The plant industry, being highly data intensive, is testing the practicality and benefits of these large enterprise integrations;  The findings, at times, have been surprising.

Where’s the ROI from the multitude of options?  The consideration of costs and potential benefits is a multi-dimensional puzzle, including the implication of the technologies used, the ongoing maintenance of integration code, the prioritization of activities, the level of change in the technology, and the strategy of the enterprise vendors.















Steve Wolfe
Cyon Research
Why are CAD and CAE software so hard to use?
Engineers expend too much mental energy getting their software to do what they want. This struggle dilutes their ability to innovate where it counts: in the design of their company’s products. It’s no wonder that top designers like Burt Rutan, Frank Gehry, Richard Seymour, and Dick Powell sketch their ideas with simple tools and then turn them over to CAD and analytical jockeys for detailed engineering. For more than a generation, the engineering software industry has struggled to make software easier to use, yet everyone today will admit that it’s still too hard. What makes engineering software so difficult? What techniques could be applied to make it easier and less expensive for customers? Is the quest for ease-of-use a fool’s errand?



Peter Marks (and Jon Peddie)
Design Insight

3D Reality Processing – New Applications
Peter's briefing will continue the discuss from Jon Peddie’s morning briefing. This time the discussion centers on new applications, including Digital Shape Sampling and Processing (DSSP) which is an expansion on what used to be referred to as “reverse engineering,” and “true 3D.” Which applications will truly represent “the future of engineering software?”


First Congress: The Future of Engineering Software

This working congress is an open forum for examining the issues surrounding technologies expected to have an impact on design and engineering before 2011. The purpose of these discussions is to form a consensus on the issues faced, consider approaches, and promote further dialog.

A separate congress will be held for each of our two primary constituencies: the AEC and mechanical/manufacturing market segments.

Mechanical and Manufacturing Congress


AEC Congress



Moderated by

Brad Holtz
Cyon Research

  Moderated by

Joel Orr
Cyon Research


Buses leave The Scottsdale Plaza Resort for Evening Under the Stars

Buses will be leaving from the main entrance of The Scottsdale Plaza Resort*

*Guests of COFES Attendees must be registered and have paid a supplemental registration fee in order to attend this event 

Evening Under the Stars

We're headed up into the desert on a reservation. Truly wide-open spaces, miles from any structure and a sweeping view of the McDowell Mountains and the Sonoran Desert Valley below. A great western cookout under the stars and an almost-full moon. And for those who want a closer look at the magnificent Arizona sky, we have a couple of major-league telescopes. A COFES highlight!

*Guests of COFES Attendees must be registered and have paid a supplemental registration fee in order to attend this event 

Buses leave the Evening Event for The Scottsdale Plaza Resort
We will return to the resort between 10:00 and 11:00 pm.